The current water treatment sector is fragmented where many resellers offer products and have their own stock. Users who are looking for available products and are contacting multiple companies to get to know where they can buy it, and at which price and delivery time. Several wholesale companies have stock and the exclusivity to resell components in a specific region. So, users are forced to buy with a certain company.

Delving Blue is a modern European platform where users can create an account, add products to their basket which are available in their region and directly order the items. All the products on the website are all on stock at 3rd party companies (the resellers) and are related to the field of water treatment. The users are not bothered with all the different suppliers but can rely on 1 website where they have directly access to availability, delivery time and price including shipment.